Featured Client Case Study

Residents

The Challenge

Located in the heart of Dupont Circle, Residents is one of the fastest-growing restaurants in Washington, DC. The name Residents stems from the ownership, all being immigrants who touched down in DC at various times and therefore became Residents of the wonderful city. The team at Residents needed to undertake a robust and differentiated launch campaign via social media. Plus, when 88% of people are influenced by reviews and online comments, having an intentional digital strategy was necessary for the founders. Residents needed a thoughtful and well-structured organic and paid social media content strategy to ensure the restaurant's continued success.

The Solution

Open Ventures partnered with Residents to plan, execute, and manage their digital launch strategy of this new restaurant venture. This encompassed custom segmentation research, development of key messaging, visual brand identity, social media, photography, videography, graphic design, and full scope paid and organic social media management.

After the successful launch of this new venture, Residents DC looked to Open Ventures to create and execute their social media strategy. Our team delivered a social media strategy recommendation and then full scope management of their multi-channel digital and social media-based media campaigns monthly.

The Results

• Surpass 3,000 organic social media followers

• Drive more local traffic to your website

• Drive more reservations

• Drive more delivery orders

• Increase search presence

• Increase visibility in the local DC market

• Increase revenue